Back in the day, most businesses started off their websites as a stand-alone feature that was utilized by marketing as a promo channel. Web engagement management has changed the way we build and utilize online content management systems. Alongside the perks of using a CMS to simplify content management, its evolution over the last few decades leads us to the next transition in web content management with the emergence of web engagement management, or WEM. The CMS landscape was characterized by analysts under the acronym of WCM – or web content management – because of the predominance of content published to websites. Using a CMS, users can create and edit content and assign different permissions to other users involved. While CMS programs vary, the majority include format options, web-based publishing, indexing, editing and version control,and search/retrieval of content. WCM: Web Content ManagementĪ content management system, or CMS, is a program that enables enterprises to manage digital content by adding, editing or deleting content and facilitating its delivery by publishing it electronically. DXPs began with content management systems (CMSes) which helped companies to gain control over their content, so let’s look further into CMS and web experience management (WEM) and how they paved the way for DXP. The best way to explain digital experience platforms is to look at the building blocks that led to the necessity for a central platform to control a wide span of digital touchpoints. a legacy CMS? Digital experience platforms are fast becoming an industry necessity, but what differentiates them from a traditional CMS system? Gartner defines a digital experience platform as “an integrated software framework for engaging a broad array of audiences across a broad array of digital touchpoints,” further noting that “organizations use DXPs to build, deploy and continually improve websites, portals, mobile apps and other digital experiences.” ![]() What is a digital experience platform (DXP) vs.
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